Dietitians spend years studying nutrition and updating their skills and knowledge to ensure they can offer the best possible services when they venture into private practice. However, no matter how unique a dietitian’s approach is to helping people, the business will likely fail if the public doesn’t know who and where the dietitian is and if he or she doesn’t generate referrals.
Marketing plays a significant role in setting a dietitian apart from the rest. Read on to find out the key marketing elements that every nutrition entrepreneur needs to succeed.
Networking is one of the best ways that registered dietitians (RDs) can attract new clients. It goes beyond meeting new people and giving them business cards. It also entails building relationships in which both parties benefit.
For instance, RDs can build relationships with several local physicians, who can be excellent referral sources. The RDs should make sure they give these professionals their business cards as well as any other necessary information, for example, if they accept insurance.
Nutrition goes hand in hand with exercise, so it’s a great idea for an RD to meet up with gym managers and personal trainers. Many people who hit the gym haven’t yet considered seeking a nutritionist, so the dietitian could capitalize on that.
When networking with other professionals, many RDs don’t consider other dietitians as a viable option. Believe it or not, there are more than enough clients for all nutrition entrepreneurs. By connecting with other RDs in their area and becoming good friends on an entrepreneurial level, dietitians can support each other and experience growth in their businesses.
Dietitians could also market themselves and get clients by attending community events, such as food-focused community events.
Build an Effective Website
Besides a business card and logo, the website is an important tool for a dietitian to make good first impressions with potential customers. When some people are referred to RDs and are given several names to contact, they decide on who to work with based on their web presence. A website gives a nutrition entrepreneur and his or her business credibility and allows potential customers to visit with the entrepreneur before the actual meeting. That doesn’t imply that the website has to be flashy. The website’s most important aspect is outcome. Aesthetics come second. The website should create successful outcomes.
So how does a website create such outcomes? Firstly, the website needs to be easy to navigate. It needs to clearly communicate what the business is all about, tell customers why they should choose that particular dietitian, and drive conversions. It’s also essential that the website comes up quickly during keyword searches. If the RD accepts insurance, his or her website should be listed on the insurance websites.
A dietitian’s website should function as a 24/7 sales engine. Users should be able to reach the dietitian or refer to the website whenever they want to eat healthy. That means incorporating tools like electronic health records, informative posts, client scheduling programs, and embedded calendars.
It’s unlikely for most visitors to purchase a dietitian’s services the first time they visit the website. The dietician should, therefore, have a way to collect names and email addresses on the website — such as through an opt-in form or informative health ebook to be sent via email — to allow for follow-up marketing.
The RD can then send weekly, bi-monthly, or monthly newsletters. E-newsletters serve as an educative piece and a gentle reminder of the dietitian’s expertise in nutrition.
Clearly, many elements go into making an RD’s website effective. If all these elements are in place, the website can actively promote the business 24/7. For that reason, it’s important for dietitians to work with the best web design and development company that they can find.
Dietitian entrepreneurs understand how important advertising is to growing their business. Unfortunately, many of them have limited budgets. Retargeting is an inexpensive digital advertising method that can be extremely successful at boosting sales.
When a visitor goes to a dietitian website but doesn’t take the call to action, he or she often moves to a different website. With retargeting, the dietitian’s ad is displayed in the new website opened. When the user clicks on it, he or she is brought back to the website. Retargeting keeps the business top-of-mind and drives past-website visitors back to the dietitian’s website.
A great way for an RD to expand his or her geographical presence is by having a mobile application. The application should also provide customers real-time access to the RD’s services. In the digital age that we’re living in, it’s also important for a entrepreneur to have an excellent online presence, which is only possible if the dietitian gets professional to help.
So, bottom line is entrepreneur should always seek to work with professionals which will guarantee increase business and revenue.